OK Plus Skærup Ø - A strong start to a new convenience store rollout in Denmark
In April, OK Plus opened a brand-new convenience store in Skærup Ø—setting the tone for a larger rollout project with Epta across Denmark. This location marks the first step in a multi-store initiative, launched with a clear focus on customer experience, operational efficiency, and modern store design.
A complete, tailored store solution
We delivered a full-scope solution for the store, including both frontline and backline solutions, as well as cabinets for the sales floor. In close collaboration with our partners, the store layout was designed to create:
- Smooth customer flow
- Efficient working conditions for staff
- Increased sales opportunities
- A modern and inviting shopping atmosphere
A standout feature is the custom-sized hotdog counter, developed specifically for this location to match both space requirements and customer demand. At the heart of the space, in the mid floor, our Chorus promotional impulse islands—available in various sizes—drive engagement, while the long frontline counter displays a tempting selection of hot and cold meals for both dine-in and grab-and-go.
Built on a strong partnership
Our collaboration with OK Plus spans more than 15 years. This long-standing relationship enables us to understand our customer’s needs, align with their brand, and consistently deliver solutions that support their business goals.
Setting the standard for what's next
The Skærup Ø store represents a successful first milestone in a broader rollout. With a strong foundation in place, the project is well positioned for continued success across future locations.
